|
Keywords are summary words that
give a search engine hints about what you want to find.
Say you're looking for information
about a car. The table below (Keyword Variations) shows a
breakdown of keywords you might type in, and the results you
might expect. Notice that as the keywords become more
specific, the results become more specific as well.
Keyword Variations
|
Keywords you type in
|
Results you see |
|
Automobile |
Every Web page about
automobiles |
|
Toyota |
Every page about Toyotas |
|
Toyota Prius |
Mostly pages about the Toyota
Prius |
|
Toyota Prius used |
Mostly pages about used Toyota
Priuses for sale |
Taking that example a bit further,
if you wanted to buy a used Toyota Prius in your area, you
might use the keywords "Prius," the name of your city, and
"for sale."
If you don't get the results you
are looking for, try again using different or additional
keywords.
The Google search engine
allows you to be as simple or as complicated as you want
with your search.
With Google, you can
increase the accuracy of your results by adding search
operators that can help specify how to use your keywords
in a search.
Here are some examples of how to
use some of the search operators Google supports:
By default, Google only
returns pages that include all of your keywords. There is no
need to include AND between them. But, keep in mind: the
order they are typed will affect the results, so put the
most important word first.
Sometimes what you're searching
for has more than one meaning. For example, "model" can
refer to a person or the style or design of an item. You can
exclude a keyword by putting a minus sign immediately in
front of a keyword. (Be sure to include a space before the
minus (-) sign.) To find pages about models that do not
contain the word "fashion," type: model
-fashion .
Search for complete phrases by
enclosing them in quotation marks. Words enclosed in double
quotes (") will appear together in the results exactly as
you typed them.
Using the uppercase word "OR"
between keywords tells Google to show you Web pages that
contain any combination of the keywords. For example,
Toyota OR Camry delivers any
pages related to Toyotas or Camrys. Visit
www.google.com/help/operators.html for a complete list
of the special operators Google supports.
If you know the Web site you want
to search, but you aren't sure where the information is
located, you can use Google to search only that site. To do
so, type the keywords you're looking for followed by the
word "site" and a colon followed by the domain name. For
example, to find information on web hosting on E-List.Net's
Web site, type: Web Hosting:
www.E-List.Net
Using Google's Search
Operators
|
Keyword(s) |
Results |
|
model -fashion |
Pages about models that do not
contain the word fashion |
|
"Give me liberty" |
Pages that contain this exact
phrase |
|
Toyota OR Camry |
Any page related to Toyotas or
Camrys |
|
Web
Hosting: www.E-List.Net |
Pages about web hosting on
E-list's Web site |
You can also learn how to use
other search features, like the following, at
Google :
-
Language: Specify which
language you want your results in.
-
Date: Specify your
results to the past three, six, or twelve months.
-
Occurrences: Specify
where your keywords occur on the page: anywhere, in the
title, or in the Web address.
-
Domains: Search only a
specific Web site, or exclude a site from your search.
-
SafeSearch: Google's
SafeSearch screens for sites that contain explicit content
and eliminates them from your results.
Search by Category
The Google Web Directory (located
at
www.directory.google.com ) lets you look for a Web site
by clicking through categories, rather than typing keywords,
so it's a good place to start if you're not sure what
keywords to use.
For example, searching for
Prius within the Science category of the Google
Web Directory returns with pages about the environment,
while searching for Prius within the Recreation >
Autos category returns only pages about the Toyota Prius.
Searching within a category allows
you to quickly narrow your search to only pages that are
relevant to you.
|